UGG Australia Opens Canada Retail Stores

UGG® (UGG), a division of Deckers Brands (NYSE:DECK), today announced the grand opening of its two newest retail stores in Canada: Robson Street in Vancouver and West Edmonton in Alberta. The locations are the eighth and ninth UGG stores in Canada, respectively.

“Consumers in Canada, as well as around the globe, recognize that the UGG brand encompasses quality and luxurious comfort and we are pleased to continue our expansion in this important region,” said Connie Rishwain, President of UGG. “Whether visiting us in-store or online, we are dedicated to offering a seamless, multi-platform shopping experience that showcases our diversified product offering.”

The 2,300 square foot Robson Street, Vancouver UGG store is located at 960 Robson Street – a three block shopping and entertainment destination in the heart of Vancouver, British Columbia. The West Edmonton, Alberta UGG store, with its nearly 2,200 square foot of retail space in the West Edmonton Mall, the largest mall in North America, is located at 2342-8882 170th Street NW, Space S-200. More details about all Canadian locations, including store hours, can be found at:

“Our direct-to-consumer retail strategy allows us to effectively communicate our product evolution story, both domestically and internationally. Our aim is to clearly define meaningful growth opportunities in Canada and cultivate the brand’s untapped potential,” said Gerard Marceda, vice president of North America retail for Deckers Brands. “Vancouver and Alberta bring the total number of UGG Canada stores opened to nine locations.”

Both new locations offer consumers a luxurious shopping environment, featuring a warm, earth-tone palette with sleek stone and dark metal accents. The stores have nearly 600 SKUs on display, with 30 percent of them consisting of non-footwear products, such as the brand’s popular collection of UGG Home, loungewear and handbags.

Infinite UGG
Consumers will have access to the entire breadth of the brand’s product assortment, regardless of whether the item is in stock in the store or not. Known as “Infinite UGG”, the program benefits busy holiday shoppers by allowing sales associates to fulfil size and color demands for products—anywhere, anytime—in a seamless manner. In addition, patrons of the stores have the ability to order select products and have them shipped directly to their home free of charge. Shoppers in West Edmonton have the added option of picking up their products in-store when they place an order online.

Bling It On
The stores also offer the popular “Bling It On” customization program that allows consumers to transform their coveted classic UGG products through a selection of dazzling Swarovski® crystal patterns and statement-making looks. This includes select loungewear and apparel and the UGG® Classic Mini, Short and Tall boots across gender and size ranges.

About UGG®
Founded in 1978, UGG has built a reputation on luxury and comfort by using only the finest materials in the world, employing the highest standards of craftsmanship, and delivering new and innovative styles well beyond the original sheepskin Classic boots. The UGG® brand is recognized as a premium lifestyle brand with more than $1 billion in annual sales, offering footwear, loungewear, outerwear, home products, cold weather accessories and handbags under the UGG Women, UGG for Men, UGG Kids, UGG Handbags, UGG Loungewear, UGG Home and I HEART UGG® product lines. The brand’s concept and outlet stores offer the ultimate brand experience with 130-plus locations worldwide, including New York, San Francisco, Los Angeles, Toronto, Paris, London, Tokyo, Shanghai and Beijing. For more information, visit our website

About UGG You must not know 9 things

Winter time, UGG is simply men and women can see the feet of essential goods. Some liked it, some say ugly. You know you have this UGG feet nine little-known secret?

About UGG You must not know 9 things

1. First, UGG not read “you GG” (there are many people like to read “Oil Jiji“), its correct pronunciation is “Ah Ger”, that is, Wu Age” to five” removed; it was ugh spell or ug, until 1981 was income UGG Macquarie Dictionary, only the unity of the well-known names.

2. accurately speaking, UGG is not a brand name, but synonymous with a wool boots. It uses the Australian Merino sheepskin, there are a lot of wrinkles on this sheepskin, so a large area of skin.

2. accurately speaking, UGG is not a brand name, but synonymous with a wool boots. It uses the Australian Merino sheepskin, there are a lot of wrinkles on this sheepskin, so a large area of skin.

3. MM‘s favorite UGG wool is the reason, but also because it‘s wool, merino sheep are easily suffer heat stroke or fly maggots disease. In order to prevent the body Merino long maggot, in the past people would cut off a piece of skin on sheep ass, this is the legendary “cut leather flies Act.” Too cruel, so now instead of clips.

4. We are well-known brand “UGG” actually stands for “UGG Australia”, registered by the brand name for the word ugg in 1985, so there is always a lot of Australian businessmen hate, because an American brand UGG Australia!

5. the 1960s, UGG boots are especially popular in surfers, they wear to a long soak in the sea warm feet. The UGG Australia brand founder Shane Stedman had an Australian surfer. So, UGG snow boots is not a simple oh.

6. In the 1960s, a Sydney cinema prohibit young people wear UGG into the inside, while the cinema is that there are holes in jeans ban.

7. UGG Australia boss gave Hollywood makeup artists and stylists batch complimentary UGG boots, in which large numbers in the television movies and big stars on the street taking pictures, no one said that this shoe ugly.

8. Wearing UGG become character”, “bone deformities,” may be just too much space for shoes, feet in his shoes slip - that is, we often say, the shoes do not fit.

9. UGG Australia boots - mostly Made in China, produced on the assembly line, more fashionable; native UGG Australia is more rough, usually handmade. Jumbougg, Shearers, Blue Mountains, Australia is well-known brand snow Ugg Australia boots

UGG Heaven. Thank you!!!

UGG Heaven. Thank you!!!

Tom Brady’s social media team is doing its thing again, this time uploading a photo of the New England Patriots quarterback practically swimming in sheepskin footwear.

The image appeared on Brady’s Facebook page Wednesday with the caption “UGG Heaven. Thank you!!!”

Post by Tom Brady.

UGG Heaven, it would appear, is a storage room bathed in fluorescent lighting.

As for Brady, we’ll hazard a guess and assume these shoes are gifts he’ll be doling out over the holiday season courtesy of UGG Australia.

The apparel company has been working with Brady for years. His UGG commercials show him solemnly handing out furry slippers to teammates, which appears now to be a distinct reality.

Enjoy your UGGs, New England. And tell Gronk to stop feeding his. They’re shoes. Not Pomeranians.

How Ugg Turned a Fashion Trend Into a Staple

Ugg boots are over — the fashion world rejoices.” So read a headline in the Guardian newspaper when California-based Ugg Australia, the brand behind the cosy sheepskin boots that shot to fame as the must-have fashion item of the late 2000s, posted a drop in sales in late 2012.

Ever since Paris Hilton packaged her pedicured feet in a pair of the brand’s squat slip-on boots, the fashion industry has been waiting for Ugg to die. But it won’t. Apart from the brief blip that had fashion journalists jumping for joy in 2012, Ugg has consistently increased its profits over the last five years, with sales exceeding $1 billion every year since 2011. In the company’s fiscal year 2013, sales of Ugg products rose 9.7 percent to hit $1.299 billion, proving that the brand is much more than a passing trend.

“We don’t think of ourselves as just a trendy brand. We position it as a premium luxury and comfort brand,” Connie Rishwain, president of Ugg Australia, told BoF. “We’re a little fashion foolproof in that regard.”

The story of Ugg began, incongruously, on the beach. The boots emerged in the 1970s amongst Australian surfers, who embraced them as a comfy and warm post-surfing footwear fix. Brian Smith, one Australian surfer living in Santa Monica, California, saw that they were catching on in the US and began importing the boots from Australia, selling them to local surf shops and out of a van at surf competitions. He later set up Ugg Holdings Inc in Southern California, where the company is still based, and registered the Ugg trademark. In 1995, Smith sold the brand to US footwear company Deckers Outdoor Corporation for an estimated $14.6 million.

By the late 2000s, the golden age of Ugg was in full swing, spurred by the growing popularity of Australian products (Uggs are manufactured in China, but made of Australian sheepskin and linked to the country’s lifestyle) and a celebrity following that included Kate Moss, Sarah Jessica Parker and Stella McCartney. By 2010, Deckers’ stock was up 2400 percent since the company first announced its plan to buy Ugg, back in 1995, largely propelled by the success of the brand’s sheepskin boots.

However, it wasn’t long before the fashion media began to call time on Ugg. Practically every high street store had begun knocking off the boot and the market was rife with counterfeits (customs officials were confiscating tens of thousands of pairs of fake Ugg boots each year). Severe market saturation meant that, over time, the boot came to be associated with pink velour tracksuits as much as supermodels.

To make matters worse, the warm winter of 2011 contributed to disappointing results in the brand’s key selling season. Sheepskin costs also shot up due to a contracting global supply and increased demand. “Partly because the demand for Uggs had been so prolific, they had drove their own costing up,” said Erinn Murphy, a vice president and senior research analyst at Piper Jaffray.

Ugg suffered a period of serious growth margin contraction and, in 2012, the company reported sliding sales, down 1.5 percent to $1.184 billion compared to $1.202 billion in 2011.

Ugg’s future began to look shaky. The once-hot boot had lost its ‘must-have’ fashion status and Ugg’s limited product range was doing little to encourage customers to revisit the brand and buy more. It was then that Ugg’s management took action, steering away from its ‘trendy’ profile to position its signature product as something even more powerful: a staple.

“You saw a transition period from a brand perspective. Coming off the hyper-growth periods of 2005, 2006, 2007, 2008 where the brand was just on fire, very much the key fashion brand to have, it started to enter into that transitional period in 2012 from, to some extent, a fad, to moving towards a much more established brand that I believe is a staple,” said Murphy. “I think it takes a very seasoned management team and one that is willing to make tough decisions in the short term to think about the brand equity long term.”

Deckers took some tough decisions. Over the years, the cost of Uggs had crept up, so the company sharpened the price points back down. Deckers also cleaned up the brand’s distribution channels, cutting out some independent retailers to leave a streamlined stack of quality stores, including the likes of Harrods and Selfridges, which adhere to closely managed price points. “[Ugg has] been very good about keeping focus and integrity around their distribution channels so that the brand itself doesn’t become too ubiquitous, it’s still very much protected,” said Murphy.

Since those shaky results in 2012, Ugg has pushed the comfort proposition of its core product into other product categories, including homeware, loungewear, slippers, sneakers, heels and men’s and children’s footwear, as well as lower-cost and premium versions of its original boot. The company does not break out figures by category, but confirmed that the classic Ugg boot now accounts for about 30 percent of global sales — compared to 65 percent only a few years ago.

Ugg has also ramped up its marketing, repositioning itself as a premium lifestyle label via grainy black-and-white billboard campaigns starring sketch artist Langley Fox Hemingway and American football quarterback Tom Brady. Its first global brand marketing campaign, launched in August and titled ‘This is Ugg,’ shows the product worn during outdoor activities or in the home — more ‘comfort’ and ‘practicality’ than ‘hot trend.’ “In the past, before 2014, we had separate men’s campaigns, kids campaigns and women’s lifestyle,” explained Rishwain. “‘This is Ugg’ was really a way of bringing it all together under one umbrella as a global lifestyle brand.”

Ugg is certainly Deckers’ star brand, currently accounting for 84 percent of the company’s overall revenue. But could it be a global lifestyle brand? Barbara Kahn, a marketing professor at The Wharton School, University of Pennsylvania, would go even further.

“Burberry’s a really good model for Ugg,” said, Barbara Kahn, a marketing professor at The Wharton School, noting the brands’ common trajectory of overexposure and diluted brand equity, which Burberry reversed through a careful brand turnaround. “Burberry did that over several years, through incredible control and through really good management,” said Kahn. Of Ugg boots, she added, “It’s like the Burberry trench, there’s something about it… it’s easy to see why people like it, why they go away from it and then come back. But the further you go from that product, the harder that is.”

“When you look at this company, relatively large, wholesale-oriented with a retail and e-commerce component, they have done a tremendous job of integrating all three of those channels,” added Murphy, who predicts that the brand’s direct-to-consumer retail will grow to 50 percent of the business (the majority is currently wholesale, with direct-to-consumer accounting for about a third of the business). “I think their platforms and their systems are a lot more sophisticated than that of their peers.”

At present, Ugg’s business is largely driven by the US market, where the company does 70 percent of its sales, though the brand has begun to push into foreign markets, taking over its distribution in Germany and adding stores in second-tier cities in Japan to build out its 37-strong store network in Asia. “I would say a lot of our growth is going to come from international, because it’s not as developed as the US business,” predicted Rishwain. “I believe we’re going to end the year with more than 130 stores globally, so it’s still a fairly small footprint. There’s a lot of opportunity in retail and e-commerce as well.”

This October, Ugg reported $417.1 million in Q3 sales, an increase of 23.8 percent from the same period last year. Their sheepskin boots may now be deemed ugly by the fashion crowd, but from wherever you stand, Ugg Australia is a business that looks pretty good.

USA Network will strengthen enforcement proliferation of fake federal ban

For example, as the fur lining of UGG boots, the network has a lot of counterfeit goods, the company has closed the sale of counterfeits over 60,000 sites. But the network still has a lot of fakes, because the brand boots are popular gifts, so during the holiday season is when most people fooled.
In view of the holiday shopping season in full swing, the US Federal Bureau of Immigration and Customs Enforcement (ICE) in the next few weeks will enhance the value of tracking and confiscated fake huge network, so as not to flow into the hands of the shops and shopping knowledge.

During the holiday season is a time of rampant fakes from the headset to the electronic goods, shirts, jewelry, purses, etc. nothing is there. Shopping people carefully, often as long as it seems like a really, they will choose the cheaper goods. Brand protection company MarkMonitor recent survey showed that in humans the Internet to find bargains, there are tenth eventually into the counterfeit business website, and wherein sixth intend to buy” fake.

ICE and the Federal Bureau of Customs and Border Protection (CBP) to coordinate a number of enforcement actions, ready to ban phishing industry. Over the past three years, federal agents confiscated fake annual retail price is far more than 1 billion yuan. Most counterfeit goods from China and Southeast Asia, usually through Los Angeles and Long Beach ports to enter the US market.

Under the networking opportunities increasingly buoyant market activity fakes are more and more in the network, with beautifully crafted website and copied to the real photo retailers to deceive shoppers. Many fakes has not been intercepted by Customs officers will port, but sent directly to consumers.

For example, as the fur lining of UGG boots, the network has a lot of counterfeit goods, the company has closed the sale of counterfeits over 60,000 sites. But the network still has a lot of fakes, because the brand boots are popular gifts, so during the holiday season is when most people fooled.

To cope with this situation, UGG launched web services, so that consumers enter their intention to buy the boots website, and UGG will tell whether they are legitimate retailers.

Fake designer handbags are also rampant goals, including Chanel (Chanel), Louis Vuitton (LV), Hermes and Michael Kors. North Carolina boutique proprietress Titi. Xiao (Dee Dee Shaw) says fake and genuine almost exactly the same package, especially Louis Vuitton, but there is a method to identify counterfeit goods.

She pointed out that whether the real thing, with a period of time, will be traced bag strap. Genuine After contact with skin oil, air and sunshine, pretty straps will become honey-colored, but the fakes will not render this color. Among them, the most difficult to counterfeit Chanel handbags, and its fine suture complex, an authentic Louis Vuitton bag can be sold for 1,700 yuan, 40 yuan as long as possible fakes.

UGG® for the 2014 Holiday Season

“From a brand that began with the iconic Classic boot to one that now incorporates products for women, men’s, kids, loungewear, outerwear, accessories and home, we are thrilled to have established a leading lifestyle brand that is giving consumers exactly what they want,” says UGG President Connie Rishwain.

“To hear that we are once again the most searched term is so exciting for us,” says Rishwain. “We know our consumers have an emotional connection to UGG that echoes warmth, comfort and a sensation that feels like nothing else. While the holiday shopping season seems to start earlier every year, Cyber Monday is a great way to officially kick off the gift giving season.”

For the third year in a row, “UGG” was the most searched term on Cyber Monday, securing three of the top twelve most sought-after items this holiday season, according to Experian.

Once again named one of “Oprah’s Favorite Things,” UGG has consistently remained one of the top gift giving items throughout the holidays. In addition to being Cyber Monday’s top searched item, UGG is the only non-electronic brand that has consistently secured a spot in Experian’s top five.  The brand has built a reputation on luxury and comfort by using only the finest materials in the world, employing the highest standards of craftsmanship and delivering new and innovative styles well beyond the original sheepskin boot.  UGG is a global leader in the categories of men’s and women’s loungewear, outerwear accessories and home product. All UGG stores are equipped with “Infinite UGG,” granting shoppers access to an endless aisle of products and sizes at any time.

About UGG Australia
Founded in 1978, UGG Australia has built a reputation on luxury and comfort by using only the finest materials in the world, employing the highest standards of craftsmanship, and delivering new and innovative styles well beyond the original sheepskin Classic boots. UGG Australia is recognized as a premium lifestyle brand with more than $1 billion in annual sales, offering footwear, loungewear, outerwear, home products, accessories and handbags under the UGG Women, UGG for Men, UGG Kids, UGG Handbags, UGG Loungewear, UGG Home and I HEART UGG® product lines. UGG Australia concept and outlet stores offer the ultimate brand experience with 130-plus locations worldwide, including New York, San Francisco, Los Angeles, Paris, London, Tokyo, Shanghai and Beijing. For more information, visit our website,, and our blog, Follow us on Twitter, Instagram, Facebook, Pinterest and Vine.  #THISISUGG

About Deckers Brands
Deckers Brands is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. The Company’s portfolio of brands includes UGG®, I HEART UGG®, Teva®, Sanuk®, TSUBO®, Ahnu®, MOZO®, and HOKA ONE ONE®. Deckers Brands products are sold in more than 50 countries and territories through select department and specialty stores, 130 Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Brands has a 40-year history of building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally. For more information, please visit

UGG concept store opened in Washington, RFID and other technologies to enhance the in-store experience

UGG Australia‘s first technology-driven concept store in downtown Washington, DC, earlier this month the opening of this new store is equipped with interactive digital signage screen, providing consumers customize their favorite style of capacity.

Parent company Deckers UGG Australia brand in Tysons Square Mall opened a shop as a full range of experience Deckers second “innovation laboratory” to test run the new multi-channel approach, sales methods and innovation, the company’s first brand showrooms in Santa Barbara, California, which is to be deployed in all the company’s retail stores.

Deckers company’s slogan is not only comprehensive, and this is an important part of our culture of innovation and retail strategy aimed at consumers prefer to shop by interacting with them, we have invested in it more than five years, this policy experience in UGG store to get a full range of display, this is our best digitization and store shopping experience, comprehensive capabilities for the future of the brand’s foundation. “Dave Powers Deckers brand president said.

The company said: This 2110 square feet of shops are now open to the public, the company seeks to highlight the commitment Deckers seamless shopping experience by providing compelling products to consumers. Beauty shop is enhanced through these interactive digital deployment aimed at introducing elements of the online shopping experience to store them. This store offers shoppers the opportunity to visit 230 inventory and “unlimited UGG” products on display, this is one you will not find in the store, “the endless passage.” This product is classified by two UGG custom program management:

“UGG By You” program: Control of consumers throughout the design process, you can use the five classic UGG style;

“Bling It On” program: Swarovski crystals consumers can choose to change the pattern and appearance of their choice;

The store also includes a radio frequency identification technology, which allows consumers to try on merchandise, in four 65 inches high definition touch screen access to digital content generated throughout the store, including product information and options, style tips, videos, and recommendations related marketing activities supporting products. Consumers can link to the product on the HD screen to send SMS text messages to their phones. Deckers brand with the New York art and design consulting firm Control Group to create interactive solutions that integrate RFID tags and touch screen.

Washington Post” recently visited the store found that shoppers in the store can not find the right color when the touch screen through an online search. “I can read these reports, looking for a different color, I can check what they need without the help of others.” The Harrisonburg, Virginia, said Eva Burns.

According to the company announcement revealed: UGG sales staff will be equipped with iPad, providing customers with product support services related to the problem, complete e-commerce store items are not available in the purchase transaction. In addition, consumers while shopping will get free Wi-Fi service, so they can link their social channels to share their shopping experience. When consumers go to the checkout when stock transaction will be completed on a tablet, then you can choose unlimited UGG orders via free shipping or in-store take.

“We found that consumers are very savvy, DC, for us, this is a good opportunity to test our digital capabilities. We thought it would be a great way for customers to get a more complete shopping experience, by providing all of their information, usually online, we can create a more comprehensive shopping experience. “Control Group, Charlie Miller told the” Washington Post “reporter.

Be careful! Proliferation of counterfeit goods seized in the US market, one million UGG Hermes

American Chinese news report: With the holiday shopping season in full swing, the US Immigration and Customs Enforcement Bureau warned consumers when shopping be sure to polish his eyes, beware of fakes. 28, US Immigration and Customs Enforcement officials held a news conference in Long Beach, California, a live demonstration of their collection to a wide variety of fakes. Including handbags, wallets, UGG shoes, Cosmetics, $ 15,000 a Hermes bag has a fake!

With the holiday shopping season in full swing, the US Immigration and Customs Enforcement Bureau warned consumers when shopping be sure to polish his eyes, beware of fakes.

28, US Immigration and Customs Enforcement officials held a news conference in Long Beach, California, a live demonstration of their collection to a wide variety of fakes. Including handbags, wallets, UGG shoes, skin care cosmetics, electronic products and so on.

According to reports, fake cosmetics ingredients are of unknown origin within. In which they detected in the urine of the animal ingredients.

Officials also a live demonstration of a few may be spurious fake Hermes bag, allegedly was the seller of these fake packets to a purchase price of $ 10,000, then $ 15,000 a genuine resale price to sell.

Ministry of State Security and Customs and Border Protection in the United States in 2013 seized a total of more than 20,004 fake one thousand, compared with the previous year by 7%. These fakes are the total price is estimated to reach $ 1.7 billion.

Immigration and Customs Enforcement bureau estimates that the loss to the National Retail sale of counterfeit goods each year to bring up to 2000-250000000000 US dollars.

Bureau officials said, when to get physical, the vast majority is actually very easy to see fake and genuine differences, such as the texture of genuine UGG boots materials significantly different. But if consumers buy online are likely to be deceived.

An effective way to prevent yourself fakes are viewing the brand’s product line, look in the end there is no this product. Call on the merchant‘s shopping page contact phone is also a good way, because the sale of counterfeits of the business once got the money, then do not want to deal with the customer, the business is not true.

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Buyer Beware: How to Spot, Avoid Counterfeit UGG Boots This Holiday Shopping Season

A hot search term each holiday shopping season is “UGG Deals.” As the weather gets worse and teenagers write their letters to Santa, shoppers get desperate for a discount ugg boots on the fuzzy and pricey footwear.

But I found those searches can lead to counterfeiters who sell boots that the real UGG manufacturer says are made of inferior leather, synthetic lining and adhesive chemicals that aren’t found in the authentic boots.

I searched “Discounted UGGs” and found hundreds of sites offering what they said were authentic UGG boots, including eBay and I ordered 7 pairs. Only 4 of the retailers actually charged my credit card and shipped the boots to me. 3 were mailed from China, including the pair from AliExpress. The 4th came from an eBay seller in California. The boots ranged in price from $100 – $190 with shipping. The cheapest boots were discounted 50 percent and the boots purchased on eBay were discounted 20 percent.

I took the boots to UGG headquarters in Santa Barbara, California. The company is well aware of the counterfeit problem, and say they have taken legal action against 60,000 websites selling counterfeit products. Leah Evert-Burks, the company’s director of Brand Protection, inspected them all. She said three of the four pairs were counterfeit, including all of the pairs shipped from China. Leah said that only the eBay pair was authentic.

Evert-Burks pointed out that the fakes used pig or cow skin instead of sheepskin. She showed how the synthetic polymer lining of the boot pulled away from the leather. “Real UGG boots are made from one piece of sheep hide that isn’t glued or stitched together,” Evert-Burks said. She showed how the fake fleece pulled out and poked through the seams. She flexed the soles of the boots and showed how much stiffer they were than authentic UGG boots. A dead giveaway on one of the boots was the Ugg logo on the sole of the shoe that had “Australia” spelled incorrectly.

When I tried the boots on, there were noticeable differences too. The toe-box of the counterfeit UGGs pressed down on my toes and pinched them. Evert-Burks explained: “They don’t use a foot form to sew each piece–it’s thrown together without the craftsmanship we put into the process.” Also the synthetic fiber in the counterfeit boots made my feet sweat. When I wore the authentic UGG boots, my feet came out of the shoes dry.

“We get lots of calls from parents after Christmas saying they’ve got a teenager in tears, that counterfeit boots were unknowingly purchased and wrapped under the tree,” Evert-Burks said.

The company is trying to help consumers make informed choices and even try to recoup their money if they purchased counterfeit boots, she said. On their website they offer a tool to check whether an online site is an authorized retailer of UGG products. They also offer step-by-step instructions to submit a dispute claim with your credit card company to recoup the money spent on a counterfeit purchase.

AliExpress, a subsidiary of The Alibaba Group, is an international marketplace of third party sellers where we purchased one of the counterfeit pairs of boots. A spokesperson for Alibaba told us: “The Alibaba Group works hard to eliminate products from our various marketplaces that violate intellectual property laws. Our strict rules about conducting business on our marketplaces are designed to maintain the trust that we have with our customers. We continue to collaborate with intellectual property owners and sellers to remove products that violate our strict policies.”

Evert-Burks of UGG warns against all such marketplaces including eBay, where we bought authentic UGG boots: “Platforms such as eBay you just run your chances (of) getting counterfeit or genuine product.”

EBay told us it works hard to take down counterfeit listings and offers a money-back guarantee if an item is not as described, and that includes products that claim to be authentic but turn out to be fakes.

But let’s get back to the original issue–are there ever any sales on UGG boots? From my own research during the holidays last year I found that many department stores that rolled out store-wide coupons for 15% or 25% off excluded things like make-up, perfume and UGG boots. Evert-Burks says you will see clearances with authorized partners but it’s usually seasonal, meaning after the holidays and rolling into summer. UGG does have a sale page on its site and retailers like Nordstrom Rack and carry discounted UGG shoes, but the sale items are rarely the classic boots.