Are UGG Boots for Men Popular?

Should men wear UGG boots? The classic UGGs are extremely popular among ladies and the kids models are becoming favourites of many moms. But are they masculine enough? How men react to the current gender-neutral fashion trend? Although many guys won’t admit it, UGG boots for men are becoming a more common and popular.

For several years, there’s been a debate about whether or not UGG boots should be worn by men. Many traditionalists argue that the classic sheepskin Uggs are made for women and are just not appropriate for men. But the truth is, Uggs were originally worn by men. That’s right – the style dates back to the early 20th century (or even earlier, who knows!) in Australia, where sheep shearers, aviators and regular guys wore them at home and in public. More recently, in the 1960s and 70s, the sheepskin shoe was very popular among surfers and swimmers in Australia. In fact, they were unisex shoes that provided comfort and warmth to both men and women.

Later, they were introduced in the U.S. and from there, to the rest of the world. And for some reason, they became ladies’ boots. But today, they seem to appeal to a lot of guys in Australia, Europe and the UK, and Japan. UGG Australia Men’s Classic Short Boot, which sells for $118.95-199.95 on online retailer Amazon, is probably the hottest Ugg men’s style right now. If you don’t believe us, just look at Hollywood stars. Celebrities such as Leonardo DiCaprio, Justin Timberlake and even Bruce Willis have all been seen wearing this particular model. And while they’re fans of the classic Uggs chestnut colour, Ben Affleck prefers them in black.

UGG Australia Men’s Classic Mini is also very popular option among guys, especially in the not-so-cold weather. In fact, they can be worn throughout the year, with or without socks, with jeans, pants or shorts. Of course, most men don’t like to be called “fashion victims”, so avoid wearing Uggs on the beach, for instance. The Classic Mini is available at UGG Australia’s official web store and on Amazon, at prices, starting from $150.

Apparently, men do wear Ugg boots – not only the various UGG Australia’s styles, but also the classic soft sheepskin boots. They are popular not only among surfers. They have turned into a modern urban and even hipster-friendly fashion trend for men. However, if they are just too soft and feminine for you or the guy you are shopping for, you can find really amazing “masculine” styles at the brand’s store.

How Starting Small Helped Ugg Become A Multimillion-Dollar Company

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When he first started out, Brian Smith, the founder of Ugg Australia and author of “The Birth Of A Brand,” knew that Uggs would catch on with Americans in the same way sheepskin boots had become popular in Australia, and he set out to sell them to all the major department stores.

The problem? No one was buying.

Smith got the brand off the ground by appealing to surfers and selling to small surf shops, but once Ugg started gaining traction, he tried to jump into the mainstream market too quickly. “The product itself was just so good, I wanted it to be everywhere,” he says.

While his logic was on the right track — getting more people to see the product typically means more people will want to buy it, therefore increasing sales — Smith learned an important lesson about growth: You can’t rush it.

Before Smith could make Uggs appealing to mainstream consumers, he needed to dominate a niche market. Because he had originally created the boots to cater to the surf crowd, Smith decided to make Uggs ubiquitous with that small market first.

Once he concentrated on making Uggs the must-have shoe in the surfing community, the brand started to spread outward as friends and family of surfers wanted a pair as well. “I needed to figure out how to send the right message,” he says.

By starting small and targeting his marketing, Smith was able to create a hot, gotta-have-it product within a niche market. This hype then translated to larger spheres, ultimately turning Ugg into the multimillion-dollar brand we know today.

How He Turned UGG Into A Successful Company

I recently spoke to Brian Smith, who is the author of the upcoming book The Birth Of A Brand. Smith was born in Australia, where he developed his love of surfing. A chartered accountant, he studied at the UCLA Graduate School of Management, and with $500 of start-up money, he founded UGG Imports to bring sheepskin footwear to America. After seventeen years, as sales reached $15 million, he sold the business to Deckers Outdoor Corporation. The UGG brand has since exceeded $1 billion of international sales several times over.

A passionate innovator and entrepreneur, Brian is one of the most sought after business leaders in the country today. As a media guest and inspiring speaker, he is committed to teaching his breakthrough business strategies to entrepreneurs and translating personal vision and spirituality into company culture. In the following interview, Smith talks about how he originally came up with the idea for UGG, some of the strategies that helped him grow the brand, his biggest challenges and more.

Dan Schawbel: How did you originally come up with the idea for UGG and differentiate your product from the crowded market?

Brian Smith: The day I graduated as a Chartered Accountant (CPA) in Australia, was the day I quit the profession. My entrepreneurial neurons were firing and I wanted to go into business for myself.

All of the cool retail trends were coming out of California so I decided to go there and find the “next big thing” to bring back to Australia.

After three months in California, I still hadn’t found my passion and one of my surfing buddies had arrived with the latest copy of Surfer magazine. Inside was an advertisement for sheepskin boots and I instantly felt goosebumps all over my body. I knew that almost every other Australian owned some sort of sheepskin footwear and there was NONE in America.

Importing six pairs of boots as samples, I registered UGG as the trademark and settled down to be an instant millionaire. What I didn’t know was that Americans didn’t understand sheepskin like Aussies do. The shoe trade rejected us due to the misperception that it was hot, delicate, prickly and couldn’t be exposed to mud, slush etc.

But, Californian surfers returning from trips Down Under had brought back boots for their buddies, so they were really well known in that market. I focused on selling through surf shops. The first season I sold 28 pairs, and for the next three years sales hovered around $30k. It wasn’t until some young “grommets” pointed out that the ads I was running featured models “who couldn’t surf,” that I sponsored and ran ads of young pro surfers and sales jumped to $400k in one season. The UGG business finally got momentum.

Schawbel: What are some branding strategies that you implemented that allowed for UGG to become a household name?

Smith: Throughout the eighties the UGG brand grew regionally, driven by surfing on the coasts, skiing in the Rockies and “hockey Mom’s” in the Northeast. Needing a national campaign, I noticed that women were reading “People” or “US” magazines and studying what the stars were wearing on the streets. I found a mailing list of “Stylists” in Hollywood who did hair, make-up, and wardrobe services and sent them an offer for a free pair of boots.  Eventually, Ugg boots were showing up in TV sitcoms, in movies and most importantly, in tabloid photographs of the stars walking the streets of Hollywood and New York. That was the turning point for the UGG brand to truly become a national icon.

Schawbel: What were some of your biggest entrepreneurial challenges of breaking into the American marketplace?

Smith: Firstly, I had no blueprint to follow. If I had access to the computerized Business Plan programs of today I would have realized I needed a half million dollars of capital to start. Perversely, if I knew that, I wouldn’t have started and no-one would know of the brand as it is today. It is a beautiful trick of the universe, that to be an entrepreneur requires a certain degree of ignorance and even innocence, since if you knew of all the obstacles ahead, most would never begin.

The hardest part of the business was its seasonality. We made good cash flow for three months and went negative for nine. I recall living off credit cards every Summer for the first four years, and as the business grew into the millions, it exacerbated the situation. In retrospect I should have secured a strong financier to be ahead of the curve in finding money for the growing production requirements each season. The traditional banks and venture capitalists were useless since they all told me for the first ten years “Those things are a fad! They won’t be around next year.”

Schawbel: Can you explain what an intrapreneur is, how you’ve been able to recruit them and why companies need them?

Smith: Without going on the internet to look up this answer, I would say it is an entrepreneur “within” an organization. On the surface, I find the concept to be a bit of an oxymoron. I personally can’t work within a big company, which is why I sold UGG when I did. In theory I could have stayed on as an “intrapreneur” but being subject to committees, consensus, lines of command and the dumbing down of risky ideas would have killed me.

Having said that, if one goes into a project with complete autonomy within a large company (think Steve Jobs returning to Apple) and not be stifled by the bureaucracy, then that name might be appropriate.

My hat is off to every creative and motivated employee who can implement new ideas and risky strategies within a corporate structure. They can be great leaders and help build great companies.

Whether an Entre- or Intra- Preneur, the defining characteristic between them and any other employee is VISION!

Schawbel: What are your top three pieces of career advice?

Smith: I should be last person to advise others on this, since I am so heavily slanted to “doing your own thing.”

UGG Australia Unveils “Home” Flagship

UGG Australia has opened a new two-level flagship store in King Street, Sydney to house its famous footwear and debut its new UGG Home collection.

The brand, known primarily for its sheepskin boots, has launched a soft furnishing range and a few items of furniture.

UGG Home officially launched online in 2013 but this store will be the first retail space in Australia to house the collection.

The UGG Home products range from woollen rugs, blankets, pillows and throws along with a globe chair and oversized pouf – all implementing the brand’s signature sheep’s wool.

The Classic Leather Bound Rug sees a rich leather base bound and frame a pure wool top. The large Globe Chair, the collection’s most expensive item at $2,900, is reminiscent of an enveloping egg style chair and is a limited-edition piece.

The Oversized Classic Pouf is designed to be multi-functional as a seat, side table or foot rest. It is made of natural wool and features a leather handle and soft microfibre lining at the bottom.

“Our longtime customers tell us there’s a feeling you get when you slip on an UGG boot or slipper – a combination of relief and utter comfort that is almost indescribable,” UGG president Connie Rishwain said. “We’ve translated that feeling of luxurious comfort into our first collection of UGG products for home.”

UGG held an official launch party in Sydney to unveil both the collection and store last week.

The luxurious store, like many of UGG’s concept stores, boasts a warm yet raw aesthetic with wooden floors and industrial metal accents in the airy loft-style space. A glass staircase sits at the heart of the store and suspended above it are bold decorative lighting pendants, similar to those in the brand’s newly opened store at Emporium, Melbourne.

Wooden storage holds UGG’s footwear and loungewear, and lounge furniture pieces are scattered throughout the space, offering a homey and relaxed ambiance.

UGG’s signature materials of sheep’s wool, raw wood and leather are visible throughout the space and are illuminated by symmetrical strips of lights flush to the ceiling.

“Given the overwhelming success of our QVB store, our latest location will deliver everything the brand has to offer on a much bigger scale,” Kylie Joyce, UGG brand manager said at the launch. “We are truly excited to deliver another world-class store that our loyal customers are currently experiencing globally.

The store’s design has also been developed to align with the brand’s new campaign This is UGG, a theme designed to emotionally connect to the customer through the message that life’s biggest moments are actually the small ones that tell a story.

“In launching this brand campaign, we challenged ourselves to communicate the unique physical and emotional experience that occurs when you own UGG products,” said Rishwain.

UGG, which was founded in 1978 by an Australian surfer living on the Californian coast with a love of sheep’s wool opened its first retail store in 2006 in Soho, New York. It is just one of many Australian brands branching out into home and furniture products. This is a trend being directed by customers keen to experience their favourite brands in other product forms.

In July this year, Australian footwear specialist R.M Williams launched a soft furnishing range. R.M Williams is renowned for its iconic yearling leather boots but now offers quality bed linen, cushions, throws and towels.

While not as luxurious as these brands, Australian stationary store Typo also unveiled The Hall earlier this year, a collection of inexpensive decor pieces that echo the brand’s quirky personality. Backed by Cotton-On Group, Australia’s largest value fashion group, The Hall also features an array of cushions, storage pieces, beach umbrellas and homeware items.

H&M, an international label that has recently hit Australia, launched a homewares line last month in Australia. The line already has a large presence in the US and Europe.

“Our concept is fashion for your home,” Evelina Kravaev Soderberg, global head of design for H&M Home told the Daily Telegraph.

“As we are H&M, of course we get a lot of inspiration from the garment side when it comes to colours, fabrics and prints,” she said. “But there are differences as well as not all fashion trends are suitable for the home interior.

“We respect the fact that the products we make should land in a home and not on a body so when we develop our collections we get a lot of inspiration from different creative fields like art, architecture, movies and interiors.”

Best UGG Boots for Kids

Retailers ofer many choices when it comes to kids’ footwear, but every parent would agree that UGG boots for kids offer everything a pair of shoes should be – comfortable, warm, long-lasting, and cool. The trendy brand offers a rich variety of boots for the little ones, but we’ve picked the five best-selling models to give you clues before you start shopping.

UGG Australia is one of the most popular shoe brands right now, but instead of original merchandise, many stores sell either one of their many “clones” or even fakes. But these fakes often last no more than two or three weeks – it’s kids after all, we know how careful they are, so it’s essential to find authentic items. Then, we need to make sure they are really trendy, cool and well-made. The easiest way to do that is simply looking what other parents are buying and checking product reviews online. So, what do kids love the most? What are parents buying right now?

The answer is pretty simple –UGG Australia Kids and Toddlers Bailey Bow Boots are the best-selling Uggs for girls right now. They are made of soft and warm sheepskin and have durable construction. While they will keep your girl’s feet cozy and dry during the day, the double ribbon in the back makes them very stylish and cute. The pair is available in sizes fitting all ages – from toddlers to even adults (with small feet, of course) and nearly 20 different colours to match every outfit. The original price of the pair is $150, but
on Amazon you can find it for $89.99

Another top seller is
UGG Australia Infants’ and Kids’ Bailey Button Shearling Boots– these are extremely cute and can be found on Amazon for $89.95-$170. This is one of the classic UGG models and every girl will love them, especially in adorable pink, light blue or natural chestnut colour. UGG Australia’s official online store now sells the newest Bailey Button model, the cuffable and ultra-soft Kids’ Bailey Letter Charms, available in chestnut and black colour. But they will cost you $235.If you are looking for nice boys’ boots, one of the best options is Ugg Kids’ Classic Short Boot. Although the kids’ models are basically unisex, this pair has a little bit simpler silhouette, so it’s really perfect for the boys. And it comes in black, blues and greens, as well as the classic chestnut tone, so it’s ideal. Its price on Amazon

And one of the cutest UGG Australia boots for the little ones is UGG Australia Kids Richelle Boot
, which we recommend for toddlers and preschoolers. They are fully lined on the outside with plush fleece, which makes them unique, stylish and fun. And their white colour makes them even better (you can find them in black, as well, but the effect isn’t really the same). They are discounted right now on and sell for only $52.

If you are shopping for a birthday present or a gift for the upcoming holidays, you should check UGG Australia’s official online store. It sells all the latest collections – classic styles, as well as fancier models for the young ladies and gentlemen, who are hard to please.

UGG Founder: Ignorance is the key to success and the proper establishment of well-known brands

When people began to create a new business, always want to be able to know everything. But it turns out, sometimes ignorance is beneficial.

Founder of UGG Australia‘s, “The Birth Of A Brand” Brian Smith, author of the view that ignorance is the key to proper entrepreneurial success and the establishment of well-known brands.

According to “Business Insider” reported, Brian Smith last month in New York Small Business Summit 2014 about his entrepreneurial story:

30 years ago, UGG brand inception, Smith fully understand how to run a business. Just him $ 200, ordered six pairs of UGG shoes samples, but no one thinks these boots will pop up, he did not sell a pair.

However, Smith still happy ignorance confident of success. “We do not care still did not sell a pair of shoes, we are keen to imagine how he would become wealthy man, Smith quickly realized that Americans will sheepskin regarded as a fine, fragile materials, unlike Australians that would in rain and snow put it, this is the primary reason for the product sold is difficult, but Smith remains convinced that driving a truck and went door to door sales during surfing competitions boots to surf shops.

UGG boots eventually won public recognition, but Smith found that this is a seasonal product, only in the winter can be sold. But he still believes his product, in the summer to do some piecemeal work, and so the weather cool, it focused sales UGG boots.

Looking back on the brand was founded a few years ago, Smith thought it was his initial ignorance to make him has been so dynamic. If you start to know there will be those obstacles and barriers, I might give up, but ignorance make it happen. If I did not have this ignorance, now you probably will not know UGG.”

Prior to founding enterprise ready is very important, but it is Smith UGG boots for blind confidence that makes him find a successful way. If at the outset because of fear to give up this seasonal products business, he would not build now worth hundreds of millions of dollars in this company.

About UGG Australia:

1970s, Americans often go surfing in Australia will often be local specialty store to buy a pair of Ugg sheepskin boots to take home. 1978, lives in California and Australia surfer Brian Smith Doug Jensen apply to become a manufacturer of western boots Ugg Australia Ugg Import Country Leather distributors in the United States. Initial rely on relatives and friends to provide $ 20,000 to start the business.

The first year sold only 28 pairs. 1979, frustrated Jensen will want to hand over their shares Smith. Since then, sales began booming, Smith in 1985 registered the UGG trademark in the United States. 1995, the company was acquired by Deckers Outdoor Corporation, now in the world with annual sales over one billion US dollars. (Source: Wikipedia)

According to “gorgeous records,” recently published article “UGG boost Deckers than-expected results,” only in July to September this year, a quarter, UGG® brand sales reached $ 417.1 million, an increase of 23.8%, accounting for Deckers Outdoor Company 87% of all sales.

UGG Australia launches new loungewear collection

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UGG Australia? So you actually connects but the chubby warm winter boots that have enjoyed great popularity for several years. But for the coming winter, the label presents for the first time also a luxurious loungewear line to get the cuddle factor on top of that at the morning breakfast table. Comfortable pullover shirts, sweaters, pajamas and bathrobes made of extra soft materials help to create a wonderful start to the day.

The color palette of the new cuddly collection moves with classic colors such as navy, brown or cream in the covered area. The highlight is undoubtedly the most sophisticated double fabric from a wonderfully soft materials: outdoor and indoor Jersey a plush polyester lining, so the nice fluffy feels that forces you never want to take it off. Of these, we were able to convince us last week when the label invited us to Blogger Event in Berlin. Living with flair in Berlin building, the collection could be admired and tried to frolic. The cozy ear warmers with built-in headphones and actually all the same parts with the fluffy inner lining there were summarily chosen as the new favorites for the upcoming winter.

How Ugg Boots Become A Multimillion-Dollar Company

cheap Ugg Australia boots

When starting a new business cheap Ugg Australia boots, you probably think you’d want to know everything. But as it turns out, ignorance can actually be beneficial.

According to Brian Smith, founder of Ugg Australia and author of “The Birth Of A Brand,” a healthy dose of ignorance is the key to becoming a successful entrepreneur and building a big brand.

At Ugg’s genesis in 1979, Smith knew virtually nothing about running a business. With a mere $200, he was able to order six sample pairs of Uggs, which he presented at a convention in New York. However, no one saw the boots catching on and he walked away without selling a single pair.

Yet a blissfully ignorant Smith still had faith in the success of the idea. “We didn’t care we still hadn’t made a single sale, we were too enthused with how rich we would be,” he explained at the 2014 Small Business Summit in New York last month.

Smith quickly realized that Americans saw sheepskin as a delicate, fragile material and were afraid to wear them in rain and snow the way Australians would, making the concept a hard sell at first. Still, Smith kept persevering, selling the boots door to door at California surf shops and out of the back of a van during surfing competitions.

uggsDebby/flickrUggs were a hard sell at first, as many Americans believed they were too delicate for snow and rain.

Uggs finally caught on with a mainstream audience, but Smith then discovered that they’re a seasonal product, and only turned a profit in the winter. Still, he kept at it, working odd jobs through the summer and concentrating on Uggs when the weather cooled.

But when looking back on the brand’s early years, Smith believes his initial ignorance to these issues is what kept him motivated. “Had I known about all these barriers and roadblocks, I would have given up,” he tells Business Insider. “But the ignorance is what made it happen. If I didn’t have that ignorance, you wouldn’t know about Ugg today.”

While it’s important to be prepared before jumping into a new business, Smith’s blind faith in Uggs forced him to find a way to make it work no matter what. Had Smith let the fear of running a seasonal business keep him from starting, he would have missed out on building a multimillion-dollar company.

Let’s Talk About UGGS — It’s The Holiday Season

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Discount Ugg boots have been among the most popular items on holiday wish lists for more than a decade. Uggs have a strange ability to inspire both loyalty and flat-out hatred. The seemingly innocent furry, funny-looking, comfortable, slipper-like Ugg boot is probably the most polarizing shoe in the world. And popular: Uggs make news, from stories about busting counterfeit Ugg makers to “US Middle School bans Uggs.” An Ugg Google search shows 19,800,000 results, almost a quarter of the results for “Nike.” Wow, that’s huge! Not a single big name sponsor either.

Here’s a blog post that has it both ways–admiration and a dis: “When a man wears Uggs, he’s making a statement – the statement being, ‘I am deeply, profoundly, secure in my masculinity.’ So much so, you can’t help but respect him. After, of course, you laugh at his terrible choice in footwear.” The death of the Ugg was predected in 2012, too, as sales fell off. Yet that same year the Ugg brand did worldwide sales of over $1 billion. And the Ugg has come back again. It was absolutely freezing last winter all over the place–perfect for the Ugg wearer. Sales were up 9.7% again, according to the Huffington Post, which titled an article last spring: Why Ugg Boots Will Never Go Away. Sorry haters. Here to stay.

Ugg Founder Shares 6 Traits Of The Most Successful Entrepreneurs

No one knows this better than Brian Smith, founder of cheap Ugg Australia boots and author of “The Birth Of A Brand,” who worked tirelessly for years to make the now ubiquitous sheepskin boot part of American culture.

Though Uggs can be found in every mall in America these days, they didn’t start out as a hit. After ordering his first samples in 1979, Smith spent months traveling door to door pitching the boots to surf shops and selling them out of a van at surf competitions.

By the mid ’80s, the trend caught on, elevating Smith’s idea from a small business to a multimillion-dollar company. He ended up selling the business to footwear company Deckers in 1995 for an estimated $14.6 million, but Ugg is still thriving and can still be found at most major retailers today.

Smith recently shared some of his business insights at the 2014 Small Business Summit and in an interview with Business Insider. Smith says these six key characteristics define successful entrepreneurs.
They’re ignorant.

Smith ran into several major obstacles while building Ugg, including the fact that it was only popular in the winter and that Americans didn’t understand the durability of sheepskin in any weather, making it a hard sell as a winter shoe. But his lack of prior knowledge is what kept him going. “Had I known about all these barriers and roadblocks, I would have given up,” he says. “The ignorance is what made it happen.” Going in blind forces entrepreneurs to believe in their product no matter what hardships they come up against.
The Birth Of A BrandAmazon

They have perseverance.

If you truly believe in an idea — and you stick with it — eventually other people will believe in it, too. “Perseverance is what you need because there’s a tipping point, and if you can make it to that period, everything else sort of flows,” Smith says.

When Uggs didn’t catch on at first, Smith had an easy out: He could sell off his remaining inventory and cut his losses. Instead, he committed himself, personally pitching Uggs to surf shops and working odd jobs during the off-season to keep himself afloat. Soon enough, he reached the tipping point, and Ugg caught on as a national brand.
They know their audience.

In an effort to appeal to the same wide audience that department stores commanded, Smith created glamorous magazine advertisements featuring models frolicking in Uggs. However, after several months, the ads had failed to gain traction, so Smith asked his surf buddies for feedback. Their thoughts: “Those ads are so fake! Those models can’t surf!” Smith realized his ads weren’t appealing to his core audience, and he started featuring up-and-coming surfers in the boots, using pictures he took himself for the ads. Within two months, sales climbed from $30,000 to $400,000.

Getting as many people as possible to see and buy your product is a logical way to gain success. However, it’s impossible to immediately appeal to a mainstream market — you have to start with a small audience and grow outward from there.

Smith started out pedaling his boots to major retailers, such as Nordstrom, in hopes of reaching a mainstream audience. However, he failed to realize that he needed to get them in the smaller, niche surf shops first since his product was originally targeted specifically at surfers. Once the shoes started gaining popularity with an authentic surfer audience, they started to catch on with those outside the surf crowd as well.

They love what they do.

Above all else, Smith believes a genuine passion for the work is what makes an entrepreneur successful. “If you love it, no matter what happens, you’ll get through it,” he says. “You have to really love what you’re doing and know that there’s a potential for it. That’s what keeps you true to the mission.”

In the mid ’80s, Smith brought on new investors, with each holding equal shares of the company. Smith soon realized that with his now reduced 25% equity stake, he had lost control of the business. Still, he stuck with Ugg, and began working as a salesman, slowly earning more and more through commission and eventually returning to the corporate level. Because he truly believed in his product, he was willing to do whatever it took to make the company successful.
They know when to step back.

Smith’s No. 1 rule for entrepreneurs is to love what you do, which means stepping back when it comes to the tasks that remove the joy from a project. Yes, every entrepreneur will be faced with unglamorous tasks they don’t want to take care of, but it’s important to know the difference between little annoyances and major responsibilities. For Smith, this meant delegating administrative work and focusing on his strengths in sales.

Instead of forcing himself to fill a role he’s not meant for, he passes it on. Even though it might be difficult to hand off part of your pet project to someone else, successful entrepreneurs recognize when they aren’t the best person for the job and pass it on to whoever that may be.